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Portfolio

Profile

I am a highly skilled, multimedia designer with a passion for translating creative concepts into integrated brand experiences. I have a demonstrated history of working in the advertising and digital marketing industry, both agency and client side, across a diverse range of brands and sectors.


QUALITIES

  • Creative
  • Curious
  • Accountable
  • Reliable
  • Driven
  • Trustworthy




INTERESTS

  • Gardening
  • Golf
  • Photography
  • Gaming
  • Carpentry

What Makes Me Unique

  • I am a builder with the tenacity to figure out how to create the aspiration.
  • I have both the technical expertise and the creative experience to effectively translate ideas across all channels and platforms: Digital Advertising (Display, Native, Social, Email, DOOH, Video), Digital Assets (Website Design, Landing Pages, Images and Video Content) and Traditional MarComm (Print, Outdoor, Retail, POS).
  • I approach every challenge from two perspectives – the brand / creative intent and how users engage with the channel or platform – to create brand experiences that are cohesive and effective.
  • I utilize best user experience practices, responsive design, and parallax design to elevate owned digital properties and maximize user engagement.
  • And I’m well-seasoned. I’ve been breathing life into static design for nearly 20 years and I’m devoted to staying ahead of the curve in the ever-changing world of technology, continuously challenging myself to learn and apply new things.

Expertise

Digital/
Print Design

Expert/20 Years

HTML/CSS

Advanced/12 Years

IA/UX Design

Advanced / 7 years

People Management

Experienced/4 Years


software

Photoshop
InDesign
After Effects
Premiere Pro
Illustrator
Acrobat

Experience

Manager, Marketing Creative & Digital Design

Appleby College / 2012 - Present

Appleby College is one of the world’s pre-eminent independent schools with a focus on developing well-rounded individuals with a global perspective.
  • Management of one direct report (Digital Content Specialist) including coaching, mentoring, timeline management, development planning, quality assurance, hierarchical navigation of departments
  • Development of microsites, e-blasts, print materials, etc. to support program initiatives through use of adobe suite, as well as finalsite content management system
  • Development and implementation of Marketing Plan, reporting to the Chief Marketing Officer
  • Ideation and development of print / digital materials to support the Advancement, Admissions, Summer Programs and Alumni Relations Departments
  • Lead development and creative rollout of all digital content (paid and owned) and traditional advertising locally and in global markets
  • Leads all paid social campaigns within key Platforms: Facebook, Instagram, Youtube, TikTok

Senior Designer, Digtial

The Works Design Communications /
2011 - 2012

The Works is an integrated communications studio, specializing in investor communications, corporate social responsibility communications, internal communications, and corporate identity and collateral.
  • Designing interactive websites, such as online annual reports, online CSR reports, and full websites for tier 1 brands (Maple Leaf Foods, Canaccord Financial, Greater Toronto Airports Authority (GTAA))
  • Utilized digital design practices such as Responsive Design and Parallax Design
  • Work independently to strict timelines and with others as a team, reporting directly to Digital Art Director

Designer, New Media

Meadwell / 2002 - 2011

A full-service marketing, branding and communication company dedicated to providing clients with strategic marketing and communication consulting and creative implementations.
  • Responsible for concept development, presentation, production, implementation and file prep from assignment inception through to completion for both traditional and digital communications
  • Effectively interpret creative briefs and translate them into relevant visuals that are on brand, on strategy and on budget
  • Development of Information Architectures, Wire Frames, Site Design and front end development
  • Lead the digital development of integrated ad campaigns, paid display, video content, cinema advertisements, OOH for all key clients (Masonite, TruTech, Owen’s Corning, Greater Toronto Airports Authority (GTAA), Direct Energy, DSC Security Products)
  • Utilize both MAC and PC platforms


Education

UX Design Workshop

Akendi Toronto / 2015
  • Worked with Akendi's team and fellow participants in theory mixed with practical application exercises. Designed and taught by Akendi professionals in the field. Gained solid insight into the modern understanding of the UX creation process, tools & techniques.

New Media Design - Post Graduate Honours

Sheridan College / 2001-2002
  • Developed an understanding of the basis of digital design, with intensive techniques in web design, motion graphics and 3D animation software. Created functional websites for theoretical clients as well as earned the Silver Award for top GPA in the class.

Technical Illustration

Sheridan College / 1998-2001
  • Developed the base for visual design through colour theory, technical analitics, interpretive illustration and digital design. Set the groundwork for my future endeavours in the visual arts field.


Contact

I'd Love to hear from you - drop me a line anytime.